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Black Friday & Cyber Monday: Tactics to Stand Out in a Crowded Inbox
Just imagine: during the 2021 holiday season, 154.5 million people made purchases at stores or online. Moreover, Black Friday alone saw 88 million buyers shopping online in 2021, spending $8.9 billion on shopping.

However, to achieve that and make Black Friday & Cyber Monday successful, you need to reach out to consumers and notify them about your offer. Otherwise, all the efforts may go in vain.

Email is among the most effective and profitable options for contacting current or potential customers. We’re sure you’re already planning how to design a newsletter with your items on sale. But are you sure that your emails will reach the inbox? If yes, will they work?

Tens of thousands of businesses are bombarding the mailboxes of their prospects with emails. It is challenging to stand out. But it’s not impossible - we know what to do.

On this occasion, Folderly and Stripo.email have decided to cooperate and host the masterclass: Black Friday & Cyber Monday: tactics to stand out in a crowded inbox.

Join Vladislav Podolyako, Founder & Chief Executive Officer at Belkins & Folderly, and Dmitry Kudrenko, Founder & CEO at Stripo.email and eSputnik, to find out the best insights on how to organize your Black Friday & Cyber Monday mailing campaign to reach the inboxes of your prospects delivering appealing emails that differ from others.

Our speakers will cover:

• How deliverability pitfalls ruin your holiday campaigns;
• Best practices to reach the Inbox during Black Friday & Cyber Monday;
• How to always maintain a high inbox placement rate;
• How to increase the Open Rate and not get lost among competitors’ emails;
• How to boost Engagement Rate with gamification;
• Examples and ideas on how to improve your communications on Black Friday & Cyber Monday.

It’s about time to get prepared for the most fruitful period of the year. Email marketing, if approached right, can do magic. And we’re ready to share the charms.

Join us live on October 18th, 1 PM EST.

Oct 18, 2022 01:00 PM in Eastern Time (US and Canada)

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